Awake & Alive


Awake & Alive Merges with Mad Fit Magazine

Awake and Alive Has Merged with Mad Fit Magazine

In order to provide readers with a more comprehensive service, Mad Fit Mag has merged with Awake & Alive.

Awake & Alive is a complete online database featuring articles, workout videos, exercise tutorial videos, follow-along workout plans, and other content related to unconventional training. The company provides online users with access to an online portal which provides complete workout programs created by many of the Mad Fit Mag Contributors.

“I’ve been working with Michael Dicroce and Mark Smith, the owners of Awake & Alive, since they started the brand, and I love the entire concept,” said Mark de Grasse, founder and editor of Mad Fit Magazine.



“Their platform and audience is ideal for the Mad Fit Mag publication, and integrating the two brands is a perfect match.”

The Awake & Alive website ( contains over 900 pages of content, including workouts, articles, exercise tutorials, lifestyle pieces, motivational graphics and videos, and other unconventional training-related content. The website averages over 10,000 visitors each month.

The merger will not change current subscriptions and will in fact enhance subscriber experience through a new online portal located on the website. All existing Mad Fit Mag subscribers will receive new access codes to the online version of Mad Fit Mag by mid-March 2017.

All new subscriptions will sign up at Awake & Alive and digital subscriptions will have automatic access to current and past editions of the magazine. Learn more at:

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